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Retail ETL & data quality

A repeatable workflow that cleans sales data, validates records, and produces structured tables and reporting outputs.

Python · SQL · SQLite · Data modeling

The problem

Missing dates, inconsistent categories, duplicates, and mismatched totals can quietly undermine reporting. A useful pipeline has to make these issues visible before data reaches a dashboard.

What I built

  • Ingest raw sales data and standardize mixed types, missing values, discounts, and mismatched totals.
  • Stage records to deduplicate and enforce types; normalize dimension lookups and join facts at row level.
  • Deliver clean tables for analysis, quality-assurance tables for review, plots, and a JSON audit.
  • Frame the analysis around practical questions: who drives revenue, where money is spent, and when demand occurs.

Key tradeoff

Simplicity versus scale. SQLite keeps the workflow lightweight and inspectable. A multi-user production platform would need additional access controls, orchestration, and a storage strategy suited to its workload.

Project walkthrough

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Let’s connect.

Open to sales and solutions engineering opportunities.

matthewlvw@gmail.com